Speaker : Zohra Belmahdi – Sales Manager France Textbroker & CEO SEO Camp Association

No, content marketing is not just about producing content and hoping that it will attract qualified traffic. Many companies have tried and found that the ROI of this approach is disastrous.

But when a merchant site understands where its way of doing content marketing is going wrong, and starts creating attractive content, properly targeted towards its customers, in line with its marketing strategy and constantly improving, then it creates a powerful content marketing strategy, with an excellent ROI!

This feedback from an ecommerce merchant converted to “real” content marketing may convince you that not all types of content are king!

Conference in french