Speaker : Julien Coquet, Product Manager and Evangelist at Hub’Scan (Orange Business Services)

Digital performance measurement should provide many lessons that enable marketing, content and e-commerce teams to optimize their performance and generate more activity. Unfortunately, even in 2018, this kind of measure still poses problems at a time when everyone is hearing about big data, DMP, machine learning and other artificial intelligence.
During this presentation, Julien will present the worst cases he encounters as a consultant, how to remedy them and how to prevent them.

Conference in french