Cecile Beroni
Responsable SEO - Rakuten France
I have been SEO Manager for the Rakuten France website for more than 4 years. I have more than 8 years of digital expertise in SEO oriented optimization strategy. My challenge is to identify and implement projects that contribute significantly to the growth of the company’s business. I compose and manage Big Data, content, UX, marketing and IT topics and rely on collective intelligence to innovate & undertake projects with high value creation. At the head of the SEO team, we manage millions of visitors each month from the natural referencing channel, which remains the second largest source of traffic to the e-commerce site.
