Will Critchlow is CEO of Distilled – a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK, produces the popular online training platform DistilledU, and runs the SEO split-testing platform DistilledODN.

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Will is one of the best-known and most respected speakers in the Search Marketing community, and is one of the pillars of the Moz community to which he regularly contributes. This Englishman was noticed very early on as a key speaker at international search conferences in the United Kingdom and the United States, where his agency (Distilled) is based.

Will is also the founder of the Search Love conferences, which bring together search marketing enthusiasts from both sides of the Atlantic.

His intervention at Search Y will be an opportunity for him to present you a new approach to SEO, extremely promising given Google’s developments: A/B SEO testing.