{"version":"1.0","provider_name":"Search Y Paris 2019 (archive)","provider_url":"https:\/\/2019.search-y.fr\/en\/","author_name":"L\u00e9a Koudenoukpo","author_url":"https:\/\/2019.search-y.fr\/en\/author\/lea\/","title":"Why you should be using YouTube for advertising in 2019 - Search Y Paris 2019 (archive)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Np6xaWTmNI\"><a href=\"https:\/\/2019.search-y.fr\/en\/sessions\/running-the-2nd-most-popular-engine-youtube\/\">Why you should be using YouTube for advertising in 2019<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/2019.search-y.fr\/en\/sessions\/running-the-2nd-most-popular-engine-youtube\/embed\/#?secret=Np6xaWTmNI\" width=\"600\" height=\"338\" title=\"&#8220;Why you should be using YouTube for advertising in 2019&#8221; &#8212; Search Y Paris 2019 (archive)\" data-secret=\"Np6xaWTmNI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),l=0;l<n.length;l++)n[l].style.display=\"none\";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if(\"link\"===t.message)if(s=d.createElement(\"a\"),a=d.createElement(\"a\"),s.href=r.getAttribute(\"src\"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","description":"Speaker : Matt Loughlin &#8211; Head of Paid Search Receptionnal In this talk we will present the case for using YouTube advertising in 2019, looking at the current trends on YouTube, and the targeting options available to run best-in-class campaigns. We will also look at how we can now attribute this activity, from a performance [&hellip;]"}